Amazon currently offers two Prime shipping programmes to sellers: Fulfilment by Amazon and Seller Fulfilled Prime. You can use both programmes simultaneously and can chose the most suitable Prime fulfilment solution for each product. You are also free to move products from one programme into another at any time, without limitations.
Extend the Prime badge to more of your items. Expand the benefit of the Prime badge to more of your catalogue. Slow-moving, breakable, personalised and seasonal items (among others) can be a great fit for Seller Fulfilled Prime, while fast moving items, items with high and predictable demand, small and light products, and products with an offer in all five European marketplaces are better fit for Fulfilment by Amazon.
Run Lightning Deals. Both Seller Fulfilled Prime & Fulfilment by Amazon sellers are eligible to run recommended Lightning Deals for placement on the “Today’s Deal” page.