Requirements for maintaining enrollment
In order to maintain the Seller Fulfilled Prime status, you must
continually satisfy the following criteria:
Maintain a Professional selling plan. You must have an
account with a Professional selling plan, and the account must be active and in
On Time Shipping: You must maintain an on-time shipment
rate of at least 99% on all Prime orders.
Valid Tracking Rate: For Seller Fulfilled Prime orders,
you are required to purchase shipping labels from only the Amazon approved
carriers. Moreover, you should provide valid tracking information on 100% of the
Cancellation rate: Your cancellation rate must not be more than 0.5% on Prime orders.
Carrier Pickup Time: For Standard or One Day/Two Day
Shipping Seller Fulfilled Prime orders, carrier must pick up at the seller’s
location at or after 2.30 p.m. local time.
Maintain minimum package per day requirements set by Prime carrier you are
Chronopost: no minimum limit. However, please read the note below
Note: For sellers with an average monthly volume of over 40
parcels, carrier will pick-up packages from sellers’ locations as
manifested to the carrier for no additional charge. In case the volume
falls below this threshold, the seller is responsible for dropping off
the packages on time to the nearest carrier location (depot/hub). Failure
to do so will impact your seller performance metrics.
Performance requirement that you should also monitor to keep the customer
experience bar high:
An On-Time Delivery rate of at least 97% on Prime orders where shipping was
purchased outside of Buy Shipping services or approved carriers.
Controlling Prime order volume
If you want to limit the number of Prime orders coming to you every day, you can set a Prime order limit. See Control Prime order volume.
Suspension from Seller Fulfilled Prime
Amazon will evaluate your Prime eligibility each day. If your performance metrics fall below the required levels, or if you violate the program terms, your enrollment in the program may be revoked. The Prime badge will be disabled on your offers. In the meantime, you may continue selling items on Amazon without Prime badging.
Restoring enrollment after suspension
If your eligibility to participate in Seller Fulfilled Prime has been revoked, we will create a Seller Central case to inform you about the situation and instruct you on what to do next. We will require you to provide us with a Plan of Action to improve your performance. In such a case, send us a plan that includes the reasons behind the performance issues and a description of how you will address these issues within a defined time period.
Send your Plan of Action to us by replying to the Seller Central
case that was created for you by the Seller Performance team. If your Plan of Action is
approved, your eligibility to participate in Seller Fulfilled Prime will be