Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate from April 19, 2021:
Starting March 31, 2021 You can monitor your category level VTR in this dashboard here
To calculate this metric, we take the number of packages you ship with a valid tracking number and divide it by the total number of packages you have shipped and confirmed. VTR is expressed as a percentage. For example, if you confirmed shipment for 200 packages, and 190 of those packages had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the VTR calculation:
Sellers are encouraged to use carriers from the following lists to ship their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated for domestic shipments: 4PX, AAACOOPER, ABF, ALLJOY, AOLDE, AOLUK, AUSTRALIAPOST, AUSTRALIAPOSTCONSIGNMENT, BRT, BELGIANPOST, BESTBUY, BJS, BLUEDART, CELERITAS, CENTEX, CHINAPOST, CITITRAN, CORREOS, CTTEXPRESS, DBSA, DELHIVERY, DELHIVERY_AFTERSHIP, DEUTSCHE POST, DHL, DHL ECOMMERCE, DHL_DE, DHL_HB, DHL_NL, DHL_PARCEL, DHL_US, DPD, DPDDE, DPDFR, DPDUK, DPGM, DTDC, DXFREIGHT, EMIRATESPOST, ENERGOS, ENVIALIA, ESTAFETA, ESTESEXPRESS, FASTWAY, FDXG, FEDEX FREIGHT, FIRSTMILE, FURDECO, GATI, GELEXPRESS, GEODIS, GLS, GLSES, GLSIT, HERMES, HERMES_UK, HMSHB, HOMELOGISTICS, ICC, IDS, INDIAPOST, JANIO, JAPANPOST, JCEX, JP_EXPRESS, KATOLEC, KNA, LAPOSTE, MRW, NEXIVE, NINJAVAN, PANTHER, PARCELFORCE, PILOTFREIGHT, PLTA, QEXPRESS, QXPRESS, R+LCARRIERS, RBNA, RHENUS, ROADRUNNER, ROYALMAIL, ROYAL_MAIL, RPDA, SAIA, SDA, SEFL, SEINO, SEUR, SEUR_AFTERSHIP, SFEXPRESS, SFC, SFC_AFTERSHIP, SINGAPOREPOST, SPEEDEX, STARTRACKARTICLEID, STARTRACKCONSIGNMENT, STARTRACK_ARTICLEID, TELEFLORA, TIPSA, TNT, TNTA, TNTNL, TNTUKA, TNT IT, TUFFNELLS, UPS, UPSFREIGHT, USPS, VNLIN, WANBANG, WATKINS, WINIT, XPO, YAMATO, YANWEN, YDH, YELLOWFREIGHT, YODEL, YUNEXPRESS, YURTICI, ARROWUK, COLIS_POSTE, NLPOST, ADREXO, POSTE ITALIANE, ENERGO , PARCELFORCE , ARROW, TOURLINE EXPRESS, CTT EXPRESS , CORREOS EXPRESS, DHL HOME DELIVERY, GEL, AO, SWA, FEDEX, VIR, CHRONOPOST, DB-SCHENKER, COLISSIMO, LA POSTE, RABEN, DSV, KUEHNE NAGEL, HERMES EINRICHTUNGSSERVICE, RIECK.
Using a carrier that is not integrated by Amazon will result in an invalid tracking ID, as Amazon will not receive updated tracking status of the package.
Please allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
If the ship method provides at least one scan, then that ship method will be considered as valid for the purpose of measuring VTR.
You can ship confirm orders without tracking ID for untracked ship methods and in case you usecarriers that are not integrated in Amazon systems. Tracking IDs are required for all orders shipped with a tracked ship method.
Providing valid tracking numbers can have a number of benefits:
No, you will not be able to ship confirm orders without inputting a shipping service provider name and delivery service. Delay in ship confirming orders can impact your Late Shipment Rate (LSR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed since the expected shipping availability date if you have not yet shipped and confirmed the shipment (find more details here).
Please refer to the Tracking FAQ in Seller Central.
Please use shipping service provider name as ‘Other’ and provide us the name of your non-integrated shipping service provider and ship method. Please also provide us with the tracking information if available so that customers can still track their shipments through shipping service provider website. Shipments sent through ‘Other’ shipping service providers will not be considered while calculating VTR performance.
If you use an integrated shipping service provider please ensure that you enter tracking number correctly, and that you confirm the shipment according to the guidelines . Please visit our Tracking FAQ Help page here for additional details. If you are unable to ship confirm despite entering a correct tracking number, please use ‘Other’ as shipping service provider code (and provide appropriate shipping service provider and ship method name) to ship confirm the shipment and reach out to Selling Partner Support for help.
In case you do not provide 95% VTR as required by the policy, all non-Prime Merchant Fulfilled Network offers in the impacted category may be suspended. This will neither affect the MFN non-Prime offers in other categories nor your FBA or Prime offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your non-Prime merchant-fulfilled listings in the affected category will be restored.
Please provide the carrier name and ship option. If you are using an untracked ship method, you are not required to provide us a tracking ID when the domestic shipment value including shipping charges and taxes as applicable is below 10 EUR or the carrier is not integrated in Amazon. You are also not required to provide us a tracking ID when shipping a cross border shipment with an untracked ship method.
Please refer Valid Tracking Rate FAQ page for even more FAQs