Valid Tracking Rate (VTR) measures how often you use valid tracking numbers on your orders. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. Below are the requirements for Valid Tracking Rate:
We require a Valid Tracking Rate (VTR) of 95% or more over a rolling 30-day period measured on all your seller-fulfilled packages shipped from China. We will measure the VTR for seller-fulfilled shipments at a category level and per Amazon store (for example, Amazon.fr). We may suspend seller-fulfilled orders in a category in that you do not reach a VTR of 95%. This will not affect the seller-fulfilled offers in other categories nor your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement by emailing firstname.lastname@example.org. If your appeal is approved, your seller-fulfilled listings in the affected category will be restored.
Some acceptable carrier names for CN out carriers are (case-sensitivity applies): 4PX, China Post, DHL eCommerce, JCEX, SFC, SF Express, Yanwen, Yun Express, WanbExpress, Chukou1, FedEx, UPS, TNT, DHL, CNE, UBI Equick, Sunyou and, YDH.
VTR only applies to seller fulfilled orders.
To calculate this metric, we take the number of packages you ship with a valid tracking number and divide it by the total number of packages you have shipped and confirmed. VTR is expressed as a percentage. For example, if you confirmed shipment for 200 packages, and 190 of those packages had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%)
We use promised delivery date to determine which orders are included in the performance metric. Your Valid Tracking Rate has a two-week latency period, which allows the data enough time to be statistically relevant.
The following items are not included in the VTR calculation:
You can monitor your category level VTR in this dashboard here.
Sellers are encouraged to use carriers from the following lists to ship their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. We currently support tracking information as verified by the following integrated carriers (case-sensitivity applies): For Domestic shipments: Chronopost, Colissimo, DHL, DPD, ePost Global, GLS, La Poste, TNT, UPS, Heppner, Colis Privé
For China-out shipments: 4PX, China Post, DHL eCommerce, JCEX, SFC, SF Express, Yanwen, Yun Express, WanbExpress, Chukou1, Fedex, UPS, TNT, DHL, CNE, UBI, Equick, Sunyou, YDH
Allow 72 hours for the report and metric to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.
If the ship method receives at least one scan it will be considered valid for the purpose of measuring VTR.
You can ship confirm orders without tracking ID for untracked ship methods. Tracking IDs are required for all orders shipped with a tracked ship method.
Providing valid tracking numbers can have a number of benefits:
No, you will not be able to ship confirm orders without inputting a shipping service provider name. Delay in ship confirming orders can impact your Late Shipment Rate (LSR) which may lead to account suspension (find more details here). Also, Amazon will automatically cancel orders when seven days have passed since the expected shipping availability date if you have not yet shipped and confirmed the shipment (find more details here).
You are expected to meet a 95% VTR from April 19, 2021, meaning we will review the first 30 days’ delivery performance after April 19, 2021. We will notify you of a missed VTR before any offer suspension. The impacted selection may be suspended in the category level if 95% in the last 30 days is not met. To reinstate suspended selection, you will need to submit a plan of action, which will need to be approved.
Yes, they are included if they are shipped with an integrated carrier. We recommend that you use a tracked ship method for those shipments to reach the 95% VTR.
For example, if you are a France based seller shipping to customers in the EU, you are not required to provide tracking information unless you are using a tracked ship method. When you select your carrier and ship method, you’ll be prompted to provide the tracking ID if the ship method is tracked.
Use shipping service provider name as ‘Other’ and provide us the name of your non-integrated shipping service provider and ship method. Also provide us with the tracking information if available so that customers can still track their orders through the shipping service provider website.Shipments sent through non-integrated shipping service providers will not be considered while calculating VTR performance. If you deliver shipments through your own logistics, please select ‘Self Delivery’ as the carrier name from the Seller Central drop down on the shipment confirm page.
If you use an integrated delivery service provider, please ensure that you enter the tracking number correctly, and that you confirm the order according to the guidelines. For additional details, go to Tracking FAQ. If you are unable to ship-confirm despite entering a correct tracking number, please ensure you selected the correct Delivery Service/ship method against your selected carrier.If the issue persists, please select ‘Other’ as delivery service/ship method and leave the ‘Delivery Service’ text box as blank to ship confirm the shipment and contact Selling Partner Support for help. If you are ship confirming through bulk feed or APIs or integrators, please leave the ship-method as blank to ship confirm the shipment and contact Selling Partner Support for help.
If you are unable to ship confirm due to an error in Carrier Name input, please provide us with a Carrier Name/code as below-
a) When using Seller Central, select the carrier name from the drop-down list. If your preferred carrier name is not listed, please use ‘Other’ and enter the carrier name manually in the text box.
b) When using bulk feed, please enter the ‘carrier code’ against each line item. If you mention ‘Other’ in the ‘carrier code’ field, please provide an input for the ‘carrier name’ field. Please ensure that the ‘carrier code’ you provide matches the list of carriers available in the Seller Central drop-down. A detailed instruction on how to use bulk feed can be found here: https://sellercentral-europe.amazon.com/gp/help/G641.
c) When using integrators, please configure your integrators to provide us with the carrier name. If you have not already configured your integrator to provide these fields, we recommend you reach out to your integrator to understand how to share carrier name while confirming orders. Please ensure that the ‘carrier code’ you provide matches the list of carriers available in the Seller Central drop-down. If you use an integrator and want to learn about how to provide this information, see the Delivery Request Details page: https://docs.developer.amazonservices.com/en_US/merch_fulfill/MerchFulfill_Datatypes.html#ShipmentRequestDetails
d) When using Buy Shipping, there is no action required. We automatically collect data on the carrier and delivery method used through this system.
If you do not provide 95% VTR as required by the policy, all seller-fulfilled offers in the impacted category may be suspended. This will not affect the seller-fulfilled offers in other categories or your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement by emailing email@example.com. If your appeal is approved, your seller-fulfilled listings in the affected category will be restored.
Provide the carrier name and ship method. If you are using an untracked ship method, you are not required to provide us a tracking ID when the domestic shipment value including shipping charges and taxes as applicable is below 10 EUR. You are also not required to provide us a tracking ID when shipping a cross border shipment with an untracked ship method.
Below are some of the carrier and ship method combinations that provide a full track service for CN-out shipments:
|Carrier Name||Ship Method Name|
|4PX-PostLink priority Registered Mail-Li|
|4PX-PostLink Standard Registered Mail-Li|
|4PX-PostLink Standard2 Registered Mail-Li|
|4PX-PostLink Economy Registered Mail-Li|
|4PX-PostLink Economy SRM Registered Mail-Li|
|4PX-PostLink priority Registered Mail-NOLi|
|4PX-PostLink Standard Registered Mail-NOLi|
|4PX-PostLink Economy Registered Mail-NOLi|
|4PX-PostLink Economy2 Registered Mail-Li|
|China Post||China Post EMS|
|China Post ePacket|
|China Post Registered Airmail|
|China Post e-Courier Packet|
|China Post e-Courier Priority|
|Chukou1||CK1 Super Line (built-in battery)|
|CK1 Super Line (general cargo)|
|CK1 Standard Line (built-in battery)|
|CK1 Standard Line (general cargo)|
|CK1 Economy Line (built-in battery)|
|CK1 Economy Line (general cargo)|
|CK1 Special Line with Sea Freight Service|
|CK1 Clothing Line|
|CK1 Large Item Line|
|DHL eCommerce||PLG-Parcel International Direct Goods|
|PLT-Parcel International Direct-Standard|
|PPS-Packet Plus International|
|SF Express||E-Commerce Registered Parcel-Standard|
|E-Commerce Registered Parcel-Economy|
|E-Commerce Registered Parcel-Special Line|
|E-Commerce Express Standard|
|E-Commerce Express Priority|
|E-Commerce Express CD|
|E-Commerce Registered Parcel-LA|
|E-Commerce Registered Parcel-LU Post|
|SFC||SFC Global Line-no battery|
|SFC Global Line-with battery|
|WANB EXPRESS||WANB EXPRESS|
|WANB Smart Track|
|WANB Post - Smart|
|Yanwen||Yanwen Direct Line Express General|
|Yanwen Direct Line Express Special|
|Yanwen Air Track Packet General|
|Yanwen Air Track Packet Special|
|Yanwen Air Register Mail General|
|Yanwen Air Register Mail Special|
|Yun Express||YunExpress Global Direct line (standard )-Tracked|
|YunExpress Global Direct line with Battery-Tracked|
|YunExpress Global Direct line non Battery-Tracked|
|YunExpress JP Direct Line|
|YunExpress DE SRM Direct Line|
|YunExpress ME Direct Line|
|YunExpress ME Direct Line-DDP|
|UPS Worldwide Saver|
|UPS Worldwide Expedited|
|JP International Express|
|US International Express|
|YDH||YDH Express Service|
|YDH Standard Service|
|YDH Economy Service|
|Sunyou||Sunyou Packet Registered|
|Sunyou Packet Registered (General)|
|Sunyou Packet Plus Registered|
|Sunyou Express Registered|
|Sunyou Express Registered(General)|
|CNE||AM-CNE Priority Express|
|AM-CNE Standard Express|
|AM-CNE Economy Express|
|AM-CNE Promotion Express|
|AM-CNE Global Tracked Packet|
For more information, go to Valid Tracking Rate FAQ.
For more information about tracking numbers and tracking IDs, go to Tracking FAQ.