About A+ Content

The A+ content feature enables brands to change the product descriptions of branded ASINs.

Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements.

Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic, and increased sales when used effectively.

Your A+ content can include the following content types, which display in separate placements on the detail page.

1. Enhanced Product Description-More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.
   • Custom paragraph headers and images
   • Unique image and text layouts
   • Product comparison charts
   • Bulleted feature lists
   • Appears in the Product Description section of the Amazon detail page
2. Brand Content - Educate customers about the history of the brand, as well as its values and product lines.
   • Carousel display with full screen background on desktop and mobile devices
   • Image and text cards
   • Links to other products and the brand store
   • Appears in the From the Brand section of the Amazon detail page

You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry, and have up to 20 pending submissions in review at one time.

Eligibility requirements

This feature is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.