Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category	UPC or EAN Required	Exceptions and Exemptions
Consumer Electronics	Yes
Home and Garden (including Pets)	Yes	Exceptions are Seeds & Plants **
Sporting Goods	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Toys and Games	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Beauty	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Clothing, Accessories, & Luggage	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Grocery & Gourmet Food	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Health and Personal Care	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Shoes, Handbags, & Sunglasses	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Business, Industry & Science *	Yes	Products without an EAN/UPC as well as products that are already assigned to other categories cannot be offered in this category.
Watches	Yes	Major brands require a UPC or EAN but exemptions may be requested for private label brands.**
Jewelry	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Baby	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
DIY & Tools	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Automotive	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**
Computers & Office	Yes	Major brands require a UPC or EAN but exemptions may be granted for private label and specialized products.**

* Selling in these product categories requires approval.

** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.

You may also be interested in the Amazon Brand Registry. This is a program for sellers who manufacture or sell their own branded products. The goal of the Amazon Brand Registry program is to make it easier for sellers to manage and list their own brands on Amazon.

Reach hundreds of millions of customers

Start selling on Amazon