This article applies to selling in: France

Prohibited seller activities and actions

These prohibited seller activities and actions are established to maintain a selling service that is safe for buyers and fair for sellers of both products and services. Failure to comply with the terms of this policy can result in cancellation of listings, suspension from use of Amazon tools and reports, or the removal of selling privileges.

Note: This policy is in addition to, and in no way limits, your other obligations pursuant to your seller agreement or otherwise.

General guidelines

The following guidelines apply to sellers of both products and services. For guidelines specific to products or services, see the information following this section.

Shipment of BMVD Products

Books, Music, Video, and DVD products offered through Amazon must be shipped within two business days of the date the order confirmation is made available to you.

Attempts to divert transactions or buyers:

Any attempt to circumvent the established Amazon sales process or to divert Amazon users to another website or sales process is prohibited. Specifically, any advertisements, marketing messages (special offers) or "calls to action" that lead, prompt, or encourage Amazon users to leave the Amazon website are prohibited. Prohibited activities include the following:

  • The use of email intended to divert customers away from the Amazon sales process.
  • The inclusion of hyperlinks, URLs or web addresses within any seller-generated confirmation email messages or any product/listing description fields that are intended to divert customers away from the Amazon sales process.

Unauthorized and improper business names:

Your business name (identifying your business entity on Amazon) must be a name that: accurately identifies you; is not misleading; and that you have the right to use (that is, the name cannot include the trademark of, or otherwise infringe on, any trademark or other intellectual property right of any person). Furthermore, you can't use a business name that contains an email suffix such as .com, .net, .biz, and so on.

Inappropriate email communications:

Unsolicited emails to Amazon customers (other than as necessary for order fulfillment and related customer service) of any kind are prohibited unless carried out in compliance with applicable law including the (EU) 2016/679 General Data Protection Regulation.

Appropriate treatment of customer phone numbers:

Amazon provides access to customer phone numbers to professional sellers who fulfill their own orders, so that they can comply with carrier label requirements. If you receive this customer information, you are required to adhere to Amazon's customer personal information policy, which can be found in our Seller Agreement.

Review the policy and the guidance below to make sure that you are using customers' phone numbers correctly.

  • Proper treatment of customer phone numbers:
    • Print on labels to comply with carrier requirements.
    • Monitor who in your organization has access to customer phone numbers, protecting this data is your responsibility.
  • Improper treatment of customer phone numbers:
    • Never share customer phone information with an external party.
    • Never pass along customer information of any kind, including phone numbers outside of Buyer-Seller Messaging.

Direct email addresses:

Buyers and sellers can communicate with one another via the Buyer-Seller Messaging Service, which assigns unique Amazon-generated email addresses to both parties. Sellers are prohibited from providing or soliciting direct, non-Amazon-generated email addresses on the Amazon website or in correspondence through the Buyer-Seller Messaging Service.

Filing Infringement Notices as an Agent or Brand Protection Agency

Amazon understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf, and accepts submissions from authorized agents. However, Amazon does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any person filing notices as an agent that benefit their own status as a seller may have their selling account terminated.

Misuse of the Amazon selling service:

All sellers are able to access and use the Amazon selling service. If a seller uploads excessive amounts of data repeatedly, or otherwise uses the service in an excessive or unreasonable way, it can create a disproportional load and impair the ability of other sellers to easily access and use the service. If you misuse or make excessive or unreasonable use of the Amazon selling service, Amazon might, in its sole discretion, restrict or block your access to product feeds or any other function that is being misused until you no longer misuse them.

Misuse of Amazon Case Management or threatening Amazon employees

You can use our Selling Partner Support Services in case of questions or problems with your Amazon seller Account and you do have the possibility to rate the quality of the support our Selling Partner Support Associates provide to help us on continuous improvement. It's prohibited to abuse this functionality. We measure our employees on high quality standards in order to be able to provide the bes