Seller Fulfilled Prime is the Prime fulfillment program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying the Prime badge, you are committing to fulfill orders with One-Day delivery at no additional charge for Prime customers. After joining the Seller Fulfilled Prime, your products will be shown with a Prime badge, increasing their visibility to millions of Amazon customers. Through this program, you ship your choice of products via Amazon-approved transportation solutions. This will help you meet the high bar for the Prime customer experience.
This program is particularly recommended for your selection that is not suitable for FBA, as it gives these products the opportunity to be displayed with a Prime badge. Our Prime fulfillment solutions are complementary to each other. As your stock evolves, you can mix and match the types of SKUs you sell with the optimal fulfillment solution. When used in combination, the two Prime fulfillment options can make your entire product selection Prime.
Prime members are Amazon’s most loyal customers, and they like Prime products because of the many associated benefits: guaranteed delivery date, lightning deals, and 24/7 customer service in the language of their marketplace. That is why getting your products into Prime translates into increased visibility and desirability for your products, and thus increased sales potential.
Other benefits of enrolling in Seller Fulfilled Prime include:
Prime-badged items ship same day, with no shipping fee charged to the customer. The cost to you is the cost of the required shipping label, purchased through an approved Seller Fulfilled Prime carrier.
Click here to view the Seller Fulfilled Prime rate cards in Seller Central, applicable for France.
For more specific information about Seller Fulfilled Prime features, policies, and tools, use the table of contents below to navigate to the topic you need help with.