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This article applies to selling in: France

What happens to my price if ...

Prices change automatically within the minimum and maximum prices (optional) that you set. If you did not set a maximum price, Automate Pricing will protect customer trust on your behalf by ensuring that your offers are not priced significantly higher than recent prices so that your offers remain eligible to become the Featured Offer. To help you understand how Automate Pricing works, this table describes what happens to your rule or price under certain circumstances.

Business sellers: To understand how certain events affect business prices and quantity discounts managed through Automate Pricing, see Frequently Asked Questions about business pricing rules.

Event Result
I establish a higher than / lower than Featured Offer rule, then I become the Featured Offer Your rule will stop repricing once you are the Featured Offer price. When there are multiple Featured Offers, your rule will also stop repricing if you are one of the Featured Offers.
I establish a higher than / lower than lowest price rule, then I am the lowest price

Your rule will ensure you keep your pre-defined increment below the second lowest price.

For example, if the second lowest price rises from €20 to €22, and your rule beats the lowest price by €0.50, then your price will change to €21.50.

The Featured Offer / Lowest Price falls far below your minimum price

(for example, my rule is become Featured Offer by €0.10 and my minimum price is €20. The Featured Offer price is €19)

Your price will reach your minimum level.

For example, if your rule is become Featured Offer by €0.10 and your minimum price is €20, when the Featured Offer goes to €19, your price will remain at €20.

Another seller and I using Automate Pricing both have pricing rules on the same ASIN Your price will settle to the final level dictated by your rule and the other seller's rule.

For example, if you and the other seller both have the rule "Stay below the lowest price by €0.10", your minimum price is €10, and the other seller's minimum price is €10.50, rather than trigger numerous price changes in small increments, your price will go to €10.40, and the other seller's price will go to €10.50.

I am the only seller on an ASIN and I implement a Featured Offer / Lowest Price rule Your price will not change until there is a relevant offer on the ASIN.
I remove my minimum or maximum price via another method, such as a feed upload, Manage Pricing, or Manage Inventory, or I update my minimum price or maximum price to an invalid amount Your pricing rule is paused for that SKU, and your price remains at the last price before the pricing rule was paused. To restart the rule, go to Automate Pricing, select the rule, and select Resume to restart the rule for the SKU.
I stop repricing a SKU Your price remains at the last automatically repriced value until you resume running the pricing rule, or you change the price via another method, such as feeds, Manage Pricing, or Manage Inventory.
I delete a pricing rule Your prices remain at the last automatically repriced value until you change them via another method, such as feeds, Manage Pricing, or Manage Inventory.
I change a rule and save it All SKUs associated with that rule are repriced according to the new logic. This process can take up to 1 hour.
I assign a used SKU to a Featured Offer rule

Your SKU will not change price. Automate Pricing does not currently support the used Featured Offer.

I assign a SKU to a Featured Offer / Lowest price rule but did not set a maximum price since it is optional

(for example, my rule is become Featured Offer by €0.10 and my minimum price is €20.00. The Featured Offer price is €50.00)

Your price will be set based on your rule parameters.

In this example, your price will be £49.90.

You set a rule to match the lowest price, with your minimum price set to €10 and your maximum price set to €20. Your price is €13 and the next lowest price is €16. Reference prices are €18. Automate Pricing will change your price to €16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to €10 and your maximum price set to €20. Your price is €13 and the next lowest price is €16. Reference prices are €22. Automate Pricing will change your price to €16, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to €10 and your maximum price set to €20. Your price is €13 and the next lowest price is €16. Reference prices are €15. Automate Pricing will change your price to €15, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to €10 and your maximum price set to €20. Your price is €13 and the next lowest price is €15. Reference prices are €9. Automate Pricing will change your price to €10, which matches the lowest price and within your minimum and maximum price limits.
You set a rule to match the lowest price, with your minimum price set to €150 and your maximum price set to €200. Your price is €160 and the lowest price is €15. Reference prices are €20. Automate Pricing will set your price at €150 to give you the best chance of being the Featured Offer within your minimum price guardrail. However, as the price is significantly higher than recent prices, there is a risk the offer will be ineligible to be the Featured Offer or even disqualified under the Marketplace Fair Pricing Policy.
I use Build International Listings (BIL) to synchronize prices across stores and use Automate Pricing in the source store

Your automated price change in the source store will synchronize to your target stores. For example, imagine you set up BIL to synchronize a price from the source store of Germany to the target store of France, and you set a "match Featured Offer" rule on the SKU in Germany. If your automated rule changes your price in Germany from €18.99 to €17.99, your price for France will also change from €18.99 to €17.99.

I use Build International Listings (BIL) to synchronize prices across stores and use Automate Pricing in the target store Your automated price change in the target store will disconnect your BIL connection on that SKU in that target store, the same as if you changed price in your target store via Manage Inventory. For example, if you set up BIL to synchronize a price from the source store of Germany to the target store of France, and you set a "match Featured Offer" rule on the SKU in France, once your price changes in France, the SKU will no longer synchronize price changes from Germany. You can re-synchronize by removing the SKU from Automate Pricing, then removing the SKU from your BIL Exclusion list.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 18. The Competitive Price increased from 13 to 15. Automate Pricing will set your price to 15 to match the Competitive Price.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is not the Featured Offer. Seller A is the Featured Offer at 13 and Seller B has an offer for the same product on Amazon at 15. The Competitive Price increased from 13 to 17. Automate Pricing will keep your price at 13 to match the Featured Offer.
You set a rule to match the Featured Offer price and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15. The Competitive Price increased from 13 to 17. Automate Pricing will set your price to 15 based on next best offer.
You set a rule to stay below the Featured Offer price by 1 and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15. The Competitive Price increased from 13 to 17. Automate Pricing will set your price to 14 based on next best offer.
You set a rule to stay below the Featured Offer price by 3 and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15. The Competitive Price increased from 13 to 17. Automate Pricing will keep your price at 13. The next best offer is 15, applying your rule would result in your price to be 12. Automate Pricing will maintain your current price at 13.
You set a rule to stay above the Featured Offer price by 4 and have selected to compare prices off of Amazon. Your minimum price is set to 10 and your maximum price is set to 20. Your price is 13 and your offer is the Featured Offer. Another Seller has an offer for the same product on Amazon at 15. The Competitive Price increased from 13 to 17. Automate pricing will set your price to 17 based on next best offer.
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