Valid Tracking Rate is a performance metric that measures the share of orders that you ship with a valid tracking out of all your shipped orders, on your merchant fulfilled orders. This metric reflects Amazon customers' expectations to find out where orders are and when they will be received. Starting July 15, 2021, you must provide a tracking ID for orders with a tracked ship method to confirm shipment of self-fulfilled orders.
Providing valid tracking numbers for all your shipments has the following benefits:
No, your account will not be suspended but Merchant Fulfilled Network offers in the target category may be suspended if you do not provide 95% VTR where required as per policy. You can continue to sell FBA products. If any of your listings gets suspended, you can submit a Plan of Action and apply for reinstatement. If your appeal is approved, your merchant-fulfilled listings in the affected category will be restored.
Carriers that Amazon currently supports tracking information can be found on Valid Tracking Rate (VTR) Help page and it's available to choose from the drop-down box on Confirm shipment page starting April 19, 2021, among other non-integrated carriers. . You could navigate to Confirm shipment page by going to Order > Manage Orders > Confirm shipment.
A complete list of integrated carriers can be found on Valid Tracking Rate (VTR) Help page.
We use the tracking information submitted by you during shipment confirmation and verify it with the shipping carrier. Tracking numbers are considered valid only if they have at least one physical carrier scan recorded.
A package that does not include verified tracking information will have a "No" in the " Has Valid Tracking Number" column of your Valid Tracking ID report. If you have uploaded a tracking number but it is marked as unconfirmed, this might be because of the following:
Ensure you have entered the carrier and tracking ID for your package correctly. You can change, re-enter, and update the tracking information under Manage Orders until the order is delivered. Your metrics will reflect this change within 72 hours.
If you have a package marked with "No" in the " Has Valid Tracking Number" column, and you have verified that the tracking ID for the Amazon-supported carrier is correct, try submitting the tracking ID again. If this does not solve your issue, contact Selling Partner Support for additional investigation.
When our system does not receive updates from the carrier, the tracking information you entered for an order, "No” will display in column I ('has Valid Tracking Number') for that order in the defect report. This can happen, if:
For more information on how to correct any potential errors in the tracking information you provided, go to How do I edit a tracking number? section below.
If cancelled orders are showing up in your report, because you confirmed shipment before you delivered the package to the carrier. An order is not considered cancelled when you have confirmed shipment because the customers credit card is charged. To cancel this kind of order, you have to provide refund to the customer. To prevent such errors in future, we recommend that you confirm shipment only after the carrier has received the package.