Build International Listings price rules

Build International Listings allows you to synchronize the offer price and sale price from your source store to your target store. The pricing rule and currency exchange rate are applied to the source store price to determine the target store price. The same method is used to calculate the offer price and sale price.

The sale price stops synchronizing, when the sale period is complete or you remove the sale price from the source store. If you change the price of an offer that’s inactive in the source store, the price still updates automatically in the target store.

Pricing your offers

You can set up a pricing rule for each target store and fulfillment method from the options shown in the tables below. If the target store has a different currency than the source store, the Build International Listings tool will convert the price based on exchange rates.

After you connect source and target stores, prices in the target store are updated periodically to reflect changes in exchange rates. The frequency of these updates can vary from daily to weekly. In addition, if you’re selling across the UK-EU border, you can automatically set prices to adjust for taxes and fees.

Store pricing rules apply to your entire inventory for the combination of target store and fulfillment method that you choose. These rules can’t be set for individual ASINs or SKUs.

Pricing rule options

The example below shows pricing rule options for a product that costs £10 in your source store, with an exchange rate of £1 equals €1.17.

Same as the source store, adjust for taxes and fees

This is a special pricing rule that applies to the European FBA inventory, including inventory fulfilled through EFN, Pan EU, and other FBA fulfillment programs. You can apply it only to Pan-European FBA inventory or to all EU FBA inventory, except for Pan-European FBA, and also add a custom adjustment for additional costs not covered by this rule with different values for Pan EU and non-Pan EU FBA offers.

Once enabled, prices automatically adjust to account for estimated fulfillment fees (based on the dimensions, enrolled fulfillment program and estimated location of inventory), estimated VAT, custom adjustment, and currency difference between the source and target stores. If you use Amazon currency converter for sellers to receive your proceeds in your local currency, then the currency difference will be based on the estimated rate used in Amazon currency converter at the time of price calculation. Note that fees, VAT, and currency conversion rate used in BIL can differ from final fees, VAT, and currency conversion rate used during actual disbursement.

Price calculation steps: BIL will first deduct predicted fulfillment fee and VAT from your home store price to get the fee and tax exclusive price. Then BIL will convert this to the target store currency, add Amazon currency converter costs, and custom adjustment provided by you, and finally add the estimated target store fulfillment fee and tax to set target store price. If your source or target store has a referral fee different from rest of the EU, for example, Poland and Turkey, then BIL will also remove referral fee from home store price and add referral fee for target store.

The pricing rule calculates fulfillment fees based on the following factors:

• Predicted location from where next customer order will be fulfilled, applicable fulfillment programs, and fees (for example, domestic or cross-border fulfillment).
• Item type, weight, and dimensions to calculate specific fulfillment and referral fees based on FBA fees. If the offer qualifies for fee promotions, the pricing rule applies the promotional value.

If you apply this pricing rule only to Pan-European FBA inventory, the estimated target fulfillment fee will be the target store domestic fulfilment fee (in line with Pan-European FBA benefits).

European Fulfillment Network pricing example

In the example below, the source store is the UK and the target store is Spain.

1. Because the price in the source store includes the source VAT and source fees, VAT is removed from the price: £10 divided by 1 + 20% = 10 divided by 1.2 = £8.33.
2. The fulfillment fee is removed from this revised price, so that the price excludes the fulfillment fee and VAT: £8.33 - £2.50 = £5.83.
3. This price is then converted into target store currency: £5.83 x 1.17 = €6.82.
4. The target store fulfillment fee is added: €6.82 + €7.66 = €14.48.
5. The target store VAT is added to get the final price: €14.48 x 1 + 21% = €17.52.

North American pricing rule

For offers in North America, the pricing rule is Same as the source store, adjust for fees. It applies only to inventory in Remote Fulfillment with FBA.

Price calculation steps: BIL will first deduct predicted fulfillment fee, referral fee, and VAT from your home store price to get the fee and tax exclusive price. Then BIL will convert this to the target store currency, add Amazon currency converter costs, and custom adjustment provided by you, and finally add the target store fulfillment fee, referral fee, and tax to set target store price.

How Build International Listings estimates VAT

The Build International Listings tool estimates VAT for the offer price according to the VAT rate in the target store. If you use the VAT Calculation Service, VAT rate determination will also consider your Product Tax Code settings, when tax liability is not on Amazon.

The tool estimates your target store VAT based on a source offer price, that includes VAT and it assumes that VAT is due in the target store. The tool also assumes that you’re registered for VAT in your target store. The tool does not account for all circumstances in the target store, such as (but not limited to) the following:

• The destination store of the goods
• The VAT registration status of the customer (business to business or business to consumer)
• Your obligation to register for VAT in a destination country (for example, if you store inventory in that country’s store)
• Whether you can benefit from specific VAT exemptions