To create A+ Content for your product, follow the steps below:
Content from the Advertising menu on the
Seller Central homepage.
To add content, click Start creating A+ content and choose
the content type you want to create. You can include the following types of content
Enhanced Product Description: More details on product features and uses
to augment the bullet points and images in the main product detail page. These help
customers make purchase decisions by proactively answering their
Follow the onscreen prompts to name your content and then select modules to create
the style you desire.
Populate the text and image slots. While you are adding content, you can click
Preview at any time to see what your content will look like
in both Desktop and Mobile versions.
Note: You are required to submit image keywords,
also known as alt-text, while uploading images. Image keywords should consist of a
simple sentence describing the image (for example, Blender on kitchen counter next
to fruit, yogurt, orange juice, and a smoothie glass). Image keywords do not
appear on the product detail page, but are available on screen reader applications
used by customers with visual impairments to learn more about your products. They
also help your product appear in search.
Apply ASINs to the content in the ASIN management section. You can add any ASIN from
an ASIN family to the search box to find all the ASINs in the family. Select the
ASINs that you want to apply to the content and click Apply. You can also use our
Bulk upload feature to upload a spreadsheet with the ASINs that you want to
apply. You will be required to use Bulk upload if you want to add more than 1,000
ASINs to the content.
variation drafts for other languages that customers use in the country. For instance, since many
customers in US choose to shop in Spanish, rather than English, create a language
variation for Spanish in US. This step copies your content and applied ASINs as
drafts that you can use to add translated content. You will be able
to review and submit these drafts individually later.
Note: This step
creates language variations of content within a marketplace. To copy content
across countries, see Cross-country copying below.
Click Review & Submit to review the final draft of your
content, including the applied ASINs, and click Submit for
approval to send the content for validation and approval.
Note: Review can take up to
7 business days (longer during periods of high volume). You can review the status - in
the A+ Content home page. If the A+ status is Not Approved, view the rejection
reasons by clicking Edit for a specific piece of A+ content and make any needed
changes. After the A+ content is Approved, it can take up to 24 hours to publish
on the detail pages of the applied ASINs.
Amazon has specific
terms and policies regarding types of content that may not be allowed, so review the
following list carefully. Not following these guidelines could result in violations and
may lead to a rejection by our system:
Referencing your company as a seller, distributor
or manufacturer (for example, buy from us for authentic products, or only buy from
Mention of seller
authorization such as "product only sold by authorized resellers”.
Any warranty or guarantee, satisfaction claims, or references to off-Amazon
return or refund references.
Pricing or promotion
references such as “affordable”, “cheap”, “bonus”, “free”, as well as language
directing customers to purchase such as "buy now", "add to cart", "get yours now",
or "shop with us".
shipping details such as "free shipping” or "shipping timelines".
Use of symbols for copyright or trademark
protection (such as ©, ™ and ®) anywhere in your text.
Boastful comments such as "top selling product", "hottest product" or "#1 selling
product". Time-sensitive product information, such as "on sale now", "best new
product of the year" or references to holidays.
Adding more than
two editorial or third-party quotes. Quotes must be from well-known
publications or public figures.
Product award information must be
presented with disclaimer.
Blurry or low-quality images.
Images containing watermarks or unreadable text. Font size must be 16 or larger
and readable against its background.
Lifestyle images not showing the product. Brand images used
to tell the "Brand Story" are not required to contain the product.
Content that duplicates many of the images from the main image block on the
Images or text that attempt to mimic Amazon logos, detail page headings, or
details. References to Amazon-supported programs are permitted. For example, Amazon Dash
Web links or language attempting to redirect to other sites inside or outside of
Amazon (including your other products).
Grammatical errors, punctuation errors, misspellings, strings of all-caps text,
abusing font features, or unnecessary or repeated information. Bold and italic
formatting are only intended to be used to highlight headings or a few select
Any mention of products being used for criminal activity.
safety claims, energy saving claims; claims regarding drugs, beverages, food, and
Subjective language: anything that is subject to your own opinion and/or used
limited degree of subjective language is allowed.
Content on adult products that
violate any of Amazon's Adult products policies and
References to off-Amazon customer service, or contact information (for example,
contact us if you have problems, phone numbers, contact email, and so on).
Content written in
languages other than the one spoken in the marketplace you are selling, including
Images submitted without image keywords are not accessible to customers with
Any violations to category requirements or
Selling on Amazon policies.
When content is approved, A+ Content identifies other countries where you are doing business and copies drafts of the content into your account in those countries so that you don’t need to recreate an A+ template in each country. Currently, drafts are copied as shown in the table below:
|Source country and language
||Copy as draft to
||CA English, UK English, DE English, IN English, AU English, SG English, BR Portuguese
||MX Spanish, ES Spanish
||US Spanish, ES Spanish
||DE English, FR French, IT Italian, ES Spanish, IN English, AU English, SG English
||FR French, IT Italian, ES Spanish
||UK English, DE German, IT Italian, ES Spanish
||UK English, DE German, FR French, ES Spanish
||UK English, DE German, FR French, IT Italian
||SA English, EG English
||SA Arabic, EG Arabic
||AE English, EG English
||AE Arabic, EG Arabic
||AE English, SA English
||AE Arabic, SA Arabic
You can edit and localize the copied content, translate the language, and submit the content for approval.
Cross-country copying will automatically apply to content submitted for approval. If you want to cross-country copy any existing content, re-submit it for approval to automatically trigger cross-country copying.
You can delete a draft in any of your country accounts by clicking on the draft content in the A+ Content Manager, clicking on Actions, and clicking on Delete. This will permanently remove it from your dashboard.