Search is the primary tool that customers use to locate products on Amazon. Factors such as price, availability, selection, and sales history help determine where your product appears in a customer's search results. In general, better-selling products tend to list towards the beginning of the search results. As your sales of a product increase, so does your placement.
For information about product names and keywords, and how search and browse work on Amazon, see Optimize listings for search.
Customers love promotions, and promotions can help your products stand out from the competition and stimulate sales. You can offer promotions for most product lines. However, there are restrictions for media products and for products processed by Fulfillment by Amazon. For more information, see Create a promotion.
Promotions are most effective when your offer wins the Buy Box. For more information, see How the Buy Box works.