How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:

Euro equivalent of the discount you are offering to customers.
Redemption fees (€0.50 for every redemption) charged by Amazon.

Example: you are offering a €4.00 coupon on a €25.00 item. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(Euro equivalent of the discount you are offering * number of redemptions) + (redemption fees * number of redemptions)

(€4.00 * 50) + (€0.50 * 50) = €200 + €25 = €225

Your budget will be depleted by €225 the following day as a result of this customer interest in your coupon.

We will take your coupon offline once your budget is 80% redeemed. This might result in a higher budget than initially expected as customer who had already clipped the coupon before reaching the budget threshold of 80% will still be able to redeem the coupon until the official expiry date.

Note: Increased discounts for customers can also occur if you reactivate a coupon before its official expiry date has been reached, or if you add an ASIN into a new coupon while this ASIN is still included in a coupon that has not yet reached its official expiry date; the discounts from the different coupons are combined.

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