In order to participate in Vine, you must have a professional selling partner account that is a brand representative in the Amazon Brand Registry.
In addition, we do not allow participants in FBA onsite to participate in Vine.
Brand Registry Requirement: Vine users need to be registered in Brand Registry and have the Brand Representative role setup for their account. The Brand Representative role is designed to identify entities internal to the brand that are authorized to sell on Amazon. If you believe you should have this role please contact us and ask for the role to be setup for your account (the process generally takes several weeks).
FBA Onsite Requirement: Vine users cannot participate or have participated in FBA Onsite in the past. We are hoping to be able to allow FBA Onsite Sellers to participate in Vine in the Future.
Permissions Management: Some users of an account might not have access to Vine. If this is the case, reach out to the administrator of your seller central account for them to grant the appropriate Vine permissions (visible under Settings > Account Info > User Permissions > Manage Permissions > Advertising > Vine ).