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This article applies to selling in: France

Translate listing

Introduction

Amazon offers different methods for automatically translating product information for different countries and languages. There are three ways you can translate your products through the listing tools: create and translate one product at a time, in bulk trough inventory file templates, or with Build International Listing tool.

If you want to sell globally, you can translate your local content for free through the below listing tools. All of them will provide the same results.


  1. If you need to translate one product at a time, use the edit product page section
  2. If you need to translate all your catalogue or in bulk, use the inventory file templates (Global MS Excel template), or
  3. Build International Listing tool

  1. Translate one product at a time
    1. Translate a product across the EU store

      There are two ways to translate one product at a time, it depends if you want to add a new or existing ASIN.

      1. If you want to add an existing ASIN:
        1. Select catalog, add a product, and fill in the ASIN or EAN you want to add to your catalog.
        2. Fill offer attributes (price, quantity, and condition).
        3. Go to the Inventory tab and select Manage Inventory.
        4. On the Manage Inventory page, find the ASIN you want to translate and select Edit from the drop-down menu.
        5. Select Offer and go to the bottom of the page to Manage offers in other stores.
        6. Click the stores where you want to sell your product, add a price and quantity.
        7. Add price for each additional stores.
        8. Click save and finish (translation and processing for other stores can take up to 48 hours, but usually completes within 12 hours).
      2. If you want to create a new ASIN:
        1. Select catalog and add a product.
        2. Select I am adding a product not sold on Amazon.
        3. Select the appropriate category and subcategories.
        4. Fill products attributes through the tab vital info, offer, and images.
        5. Click save and finish.
        6. Go to the Inventory tab and select Manage Inventory.
        7. On the Manage Inventory page, find the ASIN you want to translate and select Edit from the drop-down menu.
        8. Select Offer and go to the bottom of the page to Manage offers in other stores.
        9. Click the stores where you want to sell your product, add a price and quantity.
        10. Click save and finish (translation and processing for other stores can take up to 48 hours, but usually completes within 12 hours).

    2. Monitor translation progress

      To track progress:


      1. Select Edit from the drop-down menu on the listing you want to edit.
      2. Select Offer tab and go to the bottom of the page to Manage offers in other stores.
      3. On the store you asked for a translation, you will find the progression.
      4. Once the translation is done, you can manage prices from this page.
    3. Review and edit translation

      To check translation quality and make changes:


      1. From the store you targeted for translation, on the Manage Inventory page, find the listing you want to edit, and select Edit from the drop-down menu.
      2. Select Offer tab and go to the bottom of the page to Manage offers in other stores.
      3. You can edit quantity, price, and match lowest price which is currently available for in-region stores only.
      4. Click Save and finish.
  2. Translate multiple products with inventory file templates (global template)

    Create a file template for the inventory you want to translate

    Multi-Stores Listing template enables you to add or edit product listings in bulk.

    To create and edit listing in bulk:


    1. Go to inventory and add a product via upload.
    2. Select the types of products you want to sell.
    3. Select targeted stores.
    4. Select the type of template.
    5. Download by clicking generate template.
    6. Open downloaded file by browser. The file is a Microsoft Excel spreadsheet that contains multiple data columns for describing your products, using various attributes or information fields.
    7. Fill offer attributes for additional stores.
    8. Navigate back to browser.
    9. Select upload your inventory file tab.
    10. Ensure inventory files for specific categories is selected.
    11. Choose and upload file.
    12. Workflow will redirect you to monitor upload status page.
    13. When complete, a processing report link will become available.
    14. Click download to see any errors (only txt reports are available for global template).
  3. Translate your entire inventory with Build International Listings (BIL)

    The Build International Listing (BIL) tool translate your entire catalogue in the targeted stores for free.


    1. What is BIL?
      Attention: To learn top tips from experts, go to recorded webinars library.

      The Build International Listings tool helps you create and update offers from a single source store to one or more target stores. You save time and effort by managing offers in one store. From that source store, the tool will update eligible offers and prices in the target stores based on settings that you specify and the currency exchange rates.

      Build International Listings works within a region where there are multiple stores such as, Europe or North America, and across regions when you have connected them by linking accounts.

      Build International Listings performs the following automated tasks:

      • Creates offers from a source store to a target store where the same ASINs already exist in both stores.
      • Attempts to translate and create product detail pages in a target store.
      • Synchronizes the offer prices in target stores based on the price you set in the source store and your price rules.
      • Adjusts prices periodically to reflect currency conversion fluctuations in the target stores' currencies. The frequency of these updates may vary from daily to weekly. These updates will not show changes of less than 1%.
      • Adds or deletes offers in the target stores when you make changes to eligible ASINs in the source store.

      Build International Listings does not:

      • Guarantee the creation of new product detail pages.
      • Synchronize offers for used products, when there is a condition note.
      • Synchronize inventory in the following cases:
        • FBA offers of connections between North American stores, for example, the United States and Canada.
        • FBA and seller-fulfilled offers of connections between stores in different regions, for example, North America and Japan.
        • FBA offers of connections between the UK and the EU.
          Note: Due to Brexit, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and the EU. To sell with FBA in both the UK and the EU, you will need to send inventory to fulfillment centers in the UK and the EU. Click here to learn more.
      • Remove offers in the target store when the offer becomes inactive in the source store.
      • Check that your products comply with applicable laws and regulations across all stores.
        Note: To see if Amazon is translating a product detail page, go to Build International Listings dashboard. For more information, go to Global Offer Manager.

    2. What are the pre-requisites to use BIL?
      1. Verify that you meet the seller requirements:
        • Professional selling account
        • European Unified Account, if using Build International Listings in Europe
        • North America Unified Account, if using Build International Listings in North America
        • Linked accounts between regions, if using Build International Listings across regions
        • Accounts in good standing in the stores to be connected
        Note: The easiest way to tell whether you have a Unified Account or linked accounts is to click the store switcher at the top of your selling account and see whether other stores appear.
      2. Verify that your offers meet the following requirements, so they can be connected and synchronized:
        Note: You are solely responsible for ensuring that you and your products comply with all applicable laws of the target stores.
    3. How to create and update offers?
      1. Once you are compliant with the two above requirement (at seller and offer level), go to inventory > sell globally, select the Build International Listings tool, and click Get started.
      2. Choose your source and target stores.
      3. Select offer creation rules or create your own list of offers to be replicated and price-synchronized.
      4. Define your default price rules.
      5. Review your settings.
      6. Wait for Amazon to process the connections. You will get an email when this is complete.
        Note: If a product detail page with the same ASIN does not exist in the source and target stores, Amazon will attempt to translate and create the product detail page in the target stores. Amazon does not guarantee the creation of a product detail page.
      7. Review the status of your offers on the dashboard and check the Build International Listings report.
      8. Update connections and exclude products.
      9. Create a connection for a second source store (cross-region connections only).

      If you don’t want to replicate your entire catalog, click Customize. You can then choose the offers you want to replicate.

    4. Manage offers

      You can track the status of all your offers across stores from a single dashboard within Build International Listings.

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