Generic Rules for Title Creation

Concise, accurate and informative titles build customer trust in you as a seller. Creation of a title (or “Item Name” within the inventory file) should follow these generic rules and guidelines:

• Limit titles to a maximum of 150 characters.
• Capitalise the first letter of each word, however this does not apply to conjunctions (and, for, or), articles (the, a, an) or prepositions with fewer than five letters (in, on, over, with, and so on).
• Use numerals (‘2’ instead of ‘two’).
• For a product bundle, provide the value in brackets, for example (pack of 2).
• Only provide information on the product which is for sale.
• Do not use ALL CAPS.
• Do not use offensive or derogatory text.
• Do not repeat words within the title.
• Do not use synonyms or multiple words to describe the same product.
• Do not include keywords that are not applicable to your product.
• Do not include any special symbols (for example, !,*,£,@,~, and so on). This also includes emojis.
• Do not use subjective comments or seller-specific information (for example “Best Sellers”, “Best Quality”, “Sale”, “Great Gift”, and so on).
• Do not include information about extra accessories or additional products which the customer can purchase separately.
• Do not include details about price, RRP or availability. Remember that the detail page, including the title, will be used by all sellers.

Hardlines Specific Title Creation Guidelines (Electronics, Tools, Furniture and so on)

You can find additional guidelines specifically for Hardlines product covering how a title should be structured here.

Softlines Specific Title Creation Guidelines (Luggage, Watches, Apparel, Shoes or Jewelry)

You can find additional guidelines specifically for Softlines product covering how a title should be structured here.